Renowned for finely crafted fragrances, look to Floris, after all, this British company is the perfumer to Her Majesty The Queen.
Donning a rich heritage, Floris was founded back in 1730, and since, has been producing scents for women, men, and the home in Britain, using high-quality essential oils and essences from around the world.
Then, for something extra special, Floris offers completely bespoke in-store services that allow fragrances to be tailor-made, yes, it’s your opportunity to create your very own signature fragrance — an ideal way to mark a milestone or an occasion.
Julia Casanova, in-house perfumer at Floris offers her top tips for choosing a fragrance.
“I believe the sense of smell is very important, as well as different scents, as they directly affect our emotions. The memories that a simple molecule floating in the air can evoke, is something simply amazing. The perception of scents is different for each of us, therefore choosing the fragrance that we are going to use, or the fragrance that we are going to put in our living room, should be chosen carefully, and not thoughtlessly. For this reason, as a perfumer and passionate about the world of perfumes since my childhood, I would like to share some tips that I think can help when choosing a scent that will be part of our lives.” Julia Casanova, in-house perfumer at Floris
To have a Goal in mind: Either if we are buying a perfume or candle, we need to think what is it that we want. It is not the same the fragrance the one you would wear during hot summer mornings or during chilly winter nights. We must smell the scent and picture ourselves in that situation in order to realise if the perfume is the correct one.
To smell with the nose, not with the eyes: Very often, people buy perfumes because of the packaging, the label, the bottle or even the brand. The most important thing it is to spend the time smelling the fragrance indeed. We must close our eyes, inhale the air, and enjoy the fragrance, if it makes us smile, that is the one!
To try on our skin: Before buying a fragrance I highly recommend trying on the skin of the person who is going to wear. The scent of fragrances evolves during the time and as well, we should consider that our own skin scent is unique, consequently the performance of the fragrance on our skin will be unique as well.
Be open minded: Many people associate certain kind of notes with certain kind of personalities, genders, or ages, and because of this reason they end up refusing perfumes they love but they do not want to like. As a perfumer I hear constantly that Rose is for mature ladies or woods are for men, but the truth is that many perfumes created for teens contain rosy notes in it, and that woody notes are completely unisex.
Patchouli, which is a very deep, earthy and woody note has been used for years as the main wood in Chypre perfumes, which are the most feminine type of fragrances historically, so woods have been used everywhere since the beginning of the perfumery, and not only in ‘male perfumes’.
The most amazing part of perfumery is that they are not real rules in terms of what is wrong or right according to the scent.
I do believe it does not matter if a fragrance is advertised as a male or female one. Scents are scents and they are completely genderless. I think it is very important to be open to discover scents regardless for which target the fragrance was created originally.
Try to find Your identity scent: It is great to find the perfect fragrance for you. When you wear a fragrance according with your personality you feel much more confident, so even if you love your best friend´s perfume, I encourage you just to go out and discover new brands until you find the fragrance that makes you feel complete
Create your own signature fragrance: If still you cannot find any fragrance that suits you, creating a bespoke fragrance could be what you need. The bespoke experience is truly special, where you have the chance to learn about scents and the craft behind fragrance and create a perfume. It is also a great opportunity to discover more about yourself and your preferences. Being guided by a perfumer who not only understands fragrance but also your wants will be of great help. The perfumer will work with you to decipher your favourite fragrance notes and guide you by adding new accords which will leave you with your desired fragrance.
See more on florislondon.com.
Address: 89 Jermyn St, St. James’s, London, SW1Y 6JH