After years of scientific research, co-founders of The Rayy, Romain Testuz and Yuliv Schwartzburg, developed a revolutionary jewelry line that has the unique ability to reflect sunlight into personal messages. In their newest collection, Facets, they’ve collaborated with Spanish artist, Blanca Miró Skoudy.
Your new collection, Facets, combines fine jewelry and advanced technology. Can you talk about the process of developing the collection and the final result?
It all started with a desire. For this second collection, we wanted to highlight our fundamentals and the multiple facets of the brand while ensuring that the form of the jewels and the substance — its secret message — become one. This is science for art’s sake: architectural aesthetics in which light dances across highly polished metal in a kinetic interplay.
You partnered with Spanish artist Blanca Miró Skoudy for the collection. How did this collaboration come about?
Blanca’s imagination wanders in the liminal space between abstraction and figuration. She has a fascination for mirrors that she integrates into her work to question and distort reality. We see our Mirrors as the doors to a new dimension, an augmented reality. We fell in love with her delicate, playful figures and started dreaming of her drawings on our Mirrors. It appeared obvious to us all. The collaboration is a real pleasure, Blanca being such an enthusiastic and endearing woman.
Tell us a bit about the Mirrors pieces?
We invented an algorithm to calculate the 3D surfaces that will reflect light a certain way and form the desired message. The detailed shapes — invisibly engraved into the jewels using high-precision instruments — concentrate light onto specific areas and turn it away from others. When a ray of sunlight shines on the Mirror, it reveals your hidden facet, drawn by artist Blanca Miró Skoudy.
Tell us about the magic mirror feature on your Instagram and website?
The magic mirror enables clients to get a personalized self-portrait made by artist Blanca Miró Skoudy. Using an augmented reality algorithm, four unique and meaningful drawings are generated. Whether you feel ‘Wild as a Hurricane’ or ‘Solid as a Rock,’ the artwork can be encapsulated within one of the collection’s six designs.
What is the message behind Facets?
The Facets collection highlights the multiple facets of a person’s personality in a playful yet artistic way. The design is bold and abstract. It shows your character and assertiveness while unveiling your secret side. This notion of tension is deeply rooted in the brand’s fundamentals with its fertile synthesis of art and science.
What are the options of customization or personalization for this collection?
The collection is made of six pieces: four rings, one pendant, and one cuff bracelet. Once the client has chosen their favorite design with or without lab-grown diamonds, they can personalize the 18K gold color and select its projected drawing from Blanca’s collection. Either custom-made using the AR filter or selected from the drawing collection, they can be revealed at will, as long as the sun shines.
Sustainability is important to your brand. Will you tell us a bit about your production processes and what you do to ensure that each of your designs is made with the environment in mind?
Our ethical commitment and sustainable approach is reflected in every facet of the brand. Our products are all made in Switzerland by artisan–partners that share the same values. We use only responsibly sourced gold and lab-grown diamonds that preserve our planet’s limited resources. We keep no physical stock: each jewel is handcrafted to order and delivered within four to six weeks. The Rayy is about living at a different rhythm. It takes time to work 18K gold into a three-dimensional shape, polish the precious material, and encode its inner message. Our pieces celebrate jewelry as a form of creative expression in symbiosis with nature.
Does your Swiss heritage influence your designs?
Noémie Arrigo, The Rayy’s Creative Director, is a self-taught jeweler with a background in graphic design — a discipline in which Swiss Typographic Style has played a huge role. Swiss Style features asymmetrical compositions, mathematical grids, extreme geometric reduction, and clear-cut designs to create beauty out of simplicity. In Noémie’s designs, all decorative elements are pared away until only the essence remains, giving a key role to light.