Jake Gyllenhaal stars within the Prada Luna Rossa Ocean marketing campaign
It began with America’s Cup, the worldwide crusing competitors that has been round since 1851, making it one of many oldest crusing races. Italy’s Luna Rossa crusing group was co-launched in 1997 by Patrizio Bertelli, the CEO of Prada Group, so after all it wanted a perfume to mark the event. The primary Luna Rossa scent, Prada Luna Rossa Eau de Toilette, launched in 2012, and was adopted by Carbon Eau de Toilette, Sport Eau de Toilette and Eau de Parfum. At present the newest iteration is launched, Prada Luna Rossa Ocean, with Jake Gyllenhaal fronting the marketing campaign. True to its aquatic origins, the brand new fougere, leather-based juice options high notes of bergamot, pink pepper and armoise; center notes of iris, lavender and saffron accord; and a base of vetiver, musks and patchouli. Gyllenhaal tells us about capturing the marketing campaign and his favourite smells.
Why have been you interested by turning into the face of the brand new Prada Luna Rossa Ocean perfume? I like what Prada stands for. It’s a model that represents the cross-section between nice artwork and design, assembly know-how. I’m a deep believer in the truth that nice issues are made when there’s a stability of the rational and the summary. I additionally liked the strategy Prada needed to the perfume and the marketing campaign—about journey, connection to nature, and the facility of know-how to do extraordinary issues. And naturally, I liked the truth that Johan Renck was directing the movie!
What do you want about Prada Luna Rossa Ocean? The scent is refreshing and powerful. The scent of contemporary bergamot feels very subtle, and I like that the scent evokes a way of journey. I additionally love that the perfume is related with the concept of the ocean and venturing into the unknown and taking dangers. That’s an thought I can align myself with.
Prada Luna Rossa Ocean
What was your favourite a part of capturing the marketing campaign? My favourite factor about capturing the marketing campaign was working with Johan Renck. He’s great, and we had an excellent snort collectively on the shoot. There’s nothing higher than working with individuals that you simply respect and who even have an excellent humorousness and wish to have enjoyable when working, which we did. I additionally actually loved being on a life-size reproduction of the Luna Rossa vessel, which is an unimaginable piece of artwork and know-how. To think about a vessel that measurement within the ocean, making it journey on the speeds that it does, is spectacular.
What did you find out about perfume from working with Prada? I discovered {that a} perfume isn’t just in regards to the scent—it’s additionally about what’s created throughout it: The story of the perfume, the design of the bottle, what it evokes once you maintain it, the place it sits in your house. These components are additionally very a lot part of the expertise and go to date in bringing it to life. I believe with Luna Rossa Ocean, Prada has carried out such lovely job of that.
Jake Gyllenhaal within the Prada Luna Rossa Ocean marketing campaign
Because the scent was impressed by crusing, did it evoke any reminiscences for you? I’m not an knowledgeable sailor by any means, however I do love crusing and have sailed since I used to be just a little boy. I believe the concept of being out within the open ocean on a vessel just like the Luna Rossa, harnessing the facility of nature to maneuver ahead, to make progress, to enterprise to someplace new, is simply an unimaginable thought.
What are your favourite smells? I like the scent of a peeled orange and of lilacs. I additionally love the scent of the folks that I like! One in all my earliest scent reminiscences is of my godmother. She would at all times put on the identical fragrance. She was somebody I spent numerous time with as a baby. Each time I scent that scent, even now, even on individuals I run into randomly, I’m reminded of her.
What initiatives do you’ve gotten developing subsequent? I’ve a film popping out this fall on Netflix known as The Responsible that’s directed by Antoine Fuqua and that my manufacturing firm, 9 Tales, additionally produced. I’ve labored very laborious on this movie for a few years and am very enthusiastic about its launch. I even have one other movie popping out within the new yr known as Ambulance, directed by Michael Bay.