You will not be acquainted with the time period ‘magnetic misting’, however Paul Peros, former CEO of magnificence model FOREO, is on a mission to vary that together with his newest magnificence tech endeavor, RÉDUIT. Based in Neuchâtel, Switzerland and launched in 2019, the model has got down to reply a number of the magnificence trade’s greatest points—ineffective software and pointless elements utilized in formulations.
“Whereas the model is new, our work on enhanced supply applied sciences spans 20 years. Our analysis and improvement course of has been 20 years within the making and contains turning drug supply applied sciences, historically utilized by the world’s high pharma firms (GSK, Pfizer, J&J and so on.), to assist with on a regular basis medical points into on a regular basis, client pores and skin and hair merchandise,” explains Peros. After main Swedish model FOREO to its international success, Peros needed to proceed to push the boundaries even additional on this area. “With my background in physics and my zeal for innovation, I desired to create a model that integrates each science and nature—quantum magnificence, if you’ll. That is what’s on the core of our rules at RÉDUIT Precision magnificence.”
RÉDUIT’s Magnetic Misting, a proprietary enhanced supply technique pushes the lively elements within the model’s Skinpods and Hairpods past the pure boundaries in our pores and skin and hair in order that the merchandise are simpler. “Magnetic Misting makes use of diamagnetism in water and different natural compounds to enhance skincare and haircare remedy supply by growing absorption. Our units include a small, non-invasive magnet that helps push the remedy formulations, that embody water, deeper into the pores and skin, breaking by means of the preliminary protecting barrier,” Peros tells me.
RÉDUIT incorporates ultrasonic diffusion technology that manipulates the formulation within the pods to turn into negatively charged making them lighter than air.
“The formulation is damaged down right into a soothing micro-mist that’s simply dispersed into the air. This expertise allows micro-mist supply that accommodates 50x smaller droplets than conventional spray merchandise serving to our remedies cowl extra of the uncovered space of the pores and skin or hair,” Peros continues. “This additionally makes it simpler for our proprietary Magnetic Misting technology to govern the particles, making them pull nearer collectively forming a advantageous movie, after which pushing the remedies deeper into the layers of the pores and skin. The mixed results of these proprietary applied sciences is the drastically enhanced effectiveness of product advantages.”
The model can be altering the way in which people apply magnificence merchandise to the hair and pores and skin. “Our touchless method to ship skincare was one other answer RÉDUIT dropped at the desk in COVID occasions. We additionally perceive that on this new regular, shoppers’ behaviors will proceed to evolve and we’re dedicated to staying forward of the curve, reinventing magnificence tech for the higher,” Peros tells me. The model’s mom firm, Wellfully’s research and development skin laboratory in Perth, Australia performed analysis on the hydrating results of RÉDUIT Skinpods, they discovered that RÉDUIT’s small however mighty method to topical supply outperforms conventional skincare that’s utilized with fingertips by offering as much as 31% superior hydration.
Peros goes on to elucidate that the analysis additionally concluded that RÉDUIT’s supply system supplies 25% hydration efficiency in comparison with making use of 10 X extra quantities of conventional topicals utilizing your fingers. “This GCP (Good Medical Practices) compliant trial in contrast the appliance of RÉDUIT product to the pores and skin, which is achieved utilizing RÉDUIT’s patented enhanced supply expertise, with the usual handbook pores and skin software of a standard high-end moisturizer which is delivered utilizing your fingers. The normal high-end moisturizer required 10 occasions the amount utilized with RÉDUIT’s sustainable Skinpods. In actual fact, if the product surplus remaining on the fingers throughout and after software of the standard high-end moisturizer is counted, the amount quantity then jumps to 15-20 occasions.”
The sensible pod formulations are tailor-made to fulfill particular magnificence issues. The revolutionary supply system eliminates the necessity for a lot of secondary elements in product formulations — resembling thickeners and emulsifiers. By using high-quality and extremely concentrated lively elements, the corporate has considerably lowered the usage of pointless fillers of their remedies. “This in flip means no allergy symptoms, no residue, no clogging pores, higher hydration vs 10 occasions an even bigger a dose of conventional moisture emulsion*, much less chemical residue on the floor of the pores and skin which requires much less washing and cleaning soap to take away*, offering better pores and skin hydration, with much less ‘weight’, which ought to all lead to better long run pores and skin well being, and fewer antagonistic pores and skin ailments*,” continues Peros.
Sustainability is on the core of the model—even the title means to ‘scale back’ in French.
“We scale back packaging, amplify outcomes, scale back time, amplify efficacy, scale back steps, and amplify magnificence,” Peros tells me. “Our model ethos is to ship a superior efficiency utilizing a fraction of product utilized, we are actively aligning our testing actions to deal with actual life purposes, related for shoppers and their understanding of some great benefits of enhanced drug supply.” The model has additionally created a program to ship again the pods as soon as they’re completed getting used. “RÉDUIT Return & Renew is a straightforward trade-in program whereby clients can ship again 4 used skinpods and we’ll reward them with a free Smartpod for his or her efforts, whereas we maintain recycling or refurbishment of the returned pods at our amenities. As well as, because the 5ml pods are the equal of 50ml bottles of conventional skincare and 100ml bottles of conventional haircare merchandise, the RÉDUIT magnificence system is producing 20 x much less waste.”
Figuring out individuals are explicit concerning the merchandise that they use on their hair and pores and skin (and rightly so), the corporate plans on launching their subsequent game-changing product idea within the upcoming months by way of Kickstarter named RÉDUIT Increase. “We all know that customers use a large number of magnificence manufacturers and merchandise. Now we have developed a method to have them proceed to take action however now with the advantage of our enhanced supply system,” Peros excitedly shares with me. “One easy, sensible system, which is personalised to the precise wants of the patron which considerably improves the efficiency of any and all magnificence merchandise.”
*In vivo research, Wellfully Pores and skin Science and Innovation Laboratory: adjustments of pores and skin moisture Hydro Increase / Pearl Diffusion vs French Hydrating Moisture emulsion