The revered Savile Row tailor, Huntsman, has launched its Huntswoman Of Tomorrow collection, an ode to women that is both contemporary in conception, and timeless in style. And this range signifies the coming together of creative women. Here, Huntsman’s Head of Womenswear Magdalena Handwerker has partnered with Creative Director, Editor and Stylist Susan Bender Whitfield, along with Sustainability Intelligence Platform, Ethical Era to offer a range that focuses on versatility and longevity.
Spanning over 170 years, Hunstman has a rich heritage and it’s no surprise then, that the brand has built up a discerning customer base, from royalty to the Hollywood elite. Featuring six customisable signature looks, all of which are anchored by a beautifully bespoke Huntsman jacket, of course, the line has been influenced by the famous women who have donned Huntsman throughout the years, and so, cue the Bette, Marlene, and Hepburn for daywear, alongside the Liz and Astaire for evenings out, and the LaLanne and Gayatri for statement occasionwear.
“It’s the evolution of the sustainable wardrobe for a woman with a multifaceted life: It’s based around one jacket with elements you add to transform your look. I feel bespoke tailoring is the most sustainable business model out there. It’s a 360 collection that can take you from a formal meeting, a black-tie event, and a relaxing weekend or countryside break. My favourite piece is the Hepburn with a leather belt and saddle pockets; it’s the most ultra-modern piece in the collection.” Susan Bender Whitfield
Magdalena Handwerker, Huntsman’s Head of Womenswear shares her five things to know about this collection.
A celebration of timeless style: The Huntswoman of Tomorrow collection is contemporary in conception, timeless in style. It’s a collection that embodies all of the very best elements of bespoke tailoring, skillfully incorporating a client’s individual tastes and desires. Each look is nuanced with heritage design features which have been reimagined for today, with interchangeable cuffs, collars, pockets and accessories. In collaboration with Susan Bender we have created a collection that celebrates past, present and future generations of Huntswomen, with a cinched waist, choice of generous lapels, and high armholes for prolonged comfort and ease of movement, at the heart of the collection the signature jacket accentuates and flatters in all the right places, and is a timeless canvas on which to elaborate and imbue your own style.
Consciousness – how we consume and enjoy fashion: The inherent sustainability of bespoke tailoring is the antithesis of fast fashion and a pillar that Huntsman holds at the core of the garments which they create. Working in collaboration with Ethical Era along the design journey, Huntsman has elevated this even further. From sourcing cloth, fabric and materials with ethical and sustainable credentials throughout the construction process, the collection builds upon the sustainable practices central to bespoke tailoring. Huntsman is committed to always being responsible, honest, and accountable while positively benefiting people and the environment in order to protect it for future generations. Their strong beliefs drive and inspire a sustainable vision, making every action count and encouraging trust, as they strive to create appealing, desirable products with little environmental impact.
Luxury and quality: Bespoke tailoring is an art form that begins with up to 28 measurements to create a 2D rendering of your body, as a paper pattern. Up to 80 hours of handwork by the most skilled team of cutters and tailors on Savile Row are woven into the soul of every one of our tailored garments. From measuring and drafting your paper pattern, to hand stitching and finishing details, no two bodies are the same, and so no two bespoke suits, shirts, or separates are the same. No bespoke suit leaves our 11 Savile Row store until you are completely satisfied, which is why we will see you at least three times for your fittings. A bespoke design allows you that extra level of personalisation.
Longevity: As a slow fashion heritage company, Huntsman aims to constantly highlight the individuals who make it all possible, from the farmers who produce the materials to the consumers who purchase them. Huntsman’s ethical fashion initiatives revolve around the use of natural and easily biodegradable fibers, recognizing that the business is responsible to protect human and natural rights. As a bespoke collection, each piece is handcrafted by the commission, negating the wastage caused by mass production. This collection is an antithesis to fast-fashion, both in production, but also in wardrobe longevity, designed to evolve and grow with a client’s desires. Find this collection becoming a wardrobe staple, to enjoy for a lifetime and pass down to future generations of Huntswomen.
Versatility and co-creation: In order to showcase the breadth of design clients can make with their bespoke creations, Huntsman has developed interchangeable elements creating six signature looks, all of which are centered around a bespoke Huntsman jacket. Each look is inspired by a remarkable woman from the Huntsman archives which span over 170 years. Clients can select from the Bette, the Marlene, or the Hepburn for daywear, the Liz and Astaire for evenings out, and the LaLanne or the Gayatri for show-stopping occasionwear. The Collection collection has been designed to evolve with the requirements of each client and so these signature looks invite interpretation and customization, for a wardrobe that can continue to grow.
See more on huntsmansavilerow.com.