Influence of fashion TV :
The pulse of NYFW is trending upward as fashion brands want more of the action. Real time media has shaped the way we see fashion today. Since the last two decades, fashion has been guided and re-shaped by the tv-media who are no doubt at all the runway shows and events. I believe there is something fundamental to human nature that invites style curiosity. Popularising fashion collections to the public is keeping fashion very much alive. This is the reason why the fashion business has a strong bond with big business TV. In fact, cult TV shows such as Emily in Paris can create a trend and keep fashion in perpetual motion as global society pulsates into the 2020’s.
Designers and brands alike need a platform to promote products to their target audience. Make no bones about it, this year, even with the volatility of the NFT and crypto space, fashion news will surely be covering how the fashion business plans on developing NFT’s. Recently, Bears Deluxe caught the attention of fashion NFT investors interested creating fashion NFT’s for their designer brands. I have a very strong hunch that this fashion week will be filled with news on the various NFT projects in store for 2022. Fashion shows play a vital role in marketing clothes and conveying current trends. These shows help to draw public attention designers as well as shaping the images of iconic figures in Hollywood, Sports and of equal measure; fashion influencers. I think it is vital to grant exposure to various trends and styles of clothing and to notify the public about trends in fashion. More to the point, these shows are a way to celebrate variety. The knowledge gained from these shows helps retailers incorporate ideas into their stores.
Impact of fashion:
Fashion is a form of expression for both the brand and the wearer. The interconnectivity merges well when consumers of similar aesthetics bond with the creative display of a brand. Fashion TV inspires a source of inspiration to the general public by launching fashion and lifestyle trends overnight.
As the first platform to give viewers an inside look into the fashion industry, the Fashion News Lifestyle Network has been a catalyst in TV space since its creation in 2016. Available for free streaming around the globe with a household penetration of 78 million, the FNL Network is the most accessible network around today. Broadcasting International Digital Fashion Week and home to a diverse array of channels—including Diane Pernet’s A Shaded View on Fashion Film, Carol Alt’s Living Room, Fashion News Live, City Showcase, Courtney starring Courtney Stodden, Beauty Tips, Fashion News Live in American Sign Language, FNL Network Talk Show and so much more—the FNL Network is getting set to take on fashion week 2022. But how did the FNL Network come to be the number one fashion lifestyle TV network in the world? I sat down with Rocco Leo Gaglioti, the Founder behind the network, to find out how it all started.
“I suppose you could say I fell into it. Growing up in Milan, Italy, and experiencing the rush of the exciting world of fashion, I just knew that this was the industry for me. Fashion is everywhere—it’s how we present ourselves to the world. I embraced fashion; it was my destiny,” Rocco Leo Gaglioti, founder and CEO of FNL Network, said.
After walking the runway for some of the industry’s top-designers, Gaglioti went on to explore fashion photography, TV and film production. Subsequently, he found himself under the mentorship of some of the most influential and famous people in fashion and entertainment—including RuPaul, Carol Alt, Carson Kressley, and Iris Apfel. Gaglioti went on to produce the fashion industry’s most groundbreaking and award winning content— such as Fashion News Live and Inside Amato—which gave viewers an exclusive, behind the scenes look into some of the world’s most famous fashion brands.
Having amassed a huge following and so much content, Gaglioti knew it was time to create a network of his own. “I want to make a positive impact on people. For me, it’s touching people’s lives and opening doors in a way that no one else has before.” Soon thereafter, the FNL Network was born.
Rocco Leo Gaglioti continues to make his mark on the industry. His perseverance is undeterred and unstoppable—something that even a pandemic can’t seem to halt.
During March 2020, when the pandemic seemingly stopped the world in its tracks, fashion shows came to a halt. Uncertainty amongst the fashion industry loomed—how would brand’s showcase collections to their audiences when all in-person interaction had ceased? With his creativity in tow, Gaglioti came up with an idea: International Digital Fashion Week (IDFW).
“International Digital Fashion Week is the first globally broadcasted digital fashion week. We launched IDFW to provide brands with the opportunity to showcase their collections globally on FNL Network—without the risk of illness or need for travel during the pandemic. Our first season platformed over 100 brands and was the largest fashion week to date. We generated over 70 million media impressions. IDFW continues to grow more and more popular, as it is the only fashion week that can’t be stopped by a pandemic.” continues Gaglioti.
By showcasing their collections on IDFW, fashion brands have the opportunity to reach a wider audience than ever before. As an easily accessible platform that is available on a global scale, the FNL Network provides IDFW designers with the opportunity to receive massive exposure. The designers and brands just have to apply for IDFW with the FNL network.
“We have the advantage of being the largest, most accessible network to date. FNL Network is available globally for all viewers to watch for free. We are available globally on Apple TV, Android TV, Amazon Fire TV, Roku, Samsung TV, LG Smart TV, iOS devices, Samsung Galaxy Store, macOS, Android devices, Huawei App Store, and online for streaming from any device,” Gaglioti said. Click this link here to see all the places where FNL Network is available.
“We know that the future is streaming. Consumers expect convenience, and ease of access. The easier it is for audiences to access our network, the more people we can reach. Our goal is to be the most accessible network, and we have certainly achieved that goal.”
Recently, FNL Network launched its own online streaming platform: watch.fnlnetwork.com. This platform allows all users to access the FNL Network from any device for free—without the need to install an app.
Buyers from around the world fell in love with the designs shown on IDFW and wanted to purchase them for their stores. Since then, the IDFW Showroom was created. This platform allows selected IDFW designers to connect directly with buyers and aid them in selling their collections.
“The IDFW Showroom designers—NIZIE, Dr. Zwack, Zooonek, Ecoolska, Olga Skazina, Kat and Clarese, Through Jimmy’s Eyes—all of them are absolutely amazing. We wanted to not only share their work with the world through IDFW, but we also wanted to connect them with buyers to sell their collections and reach a wider audience.”
The FNL Network is only just getting started on its expansion. “We’re creating more content and expanding IDFW’s outreach—we can’t wait to share these projects with our viewers. In the future, we will be taking the FNL Network public in the US stock market.”