FINE JEWELRY THAT’S A FORCE FOR FEMALE EMPOWERMENT: GIRL UP COLLECTION

The dynamic motion for world gender equality takes fantastic jewellery kind within the new Girl Up Collection. Designed to enchantment in equal measure to ladies of all ages, together with ladies aged 12 – 19, this activist jewellery vary advantages the United Nations Basis’s Girl Up initiative, a world management improvement program that coaches ladies to meet their potential, whereas additionally working for gender equality by way of 4,000 Woman Up golf equipment within the USA and over 100 international locations. New York-based UNI Creation, one of many business’s long-trusted suppliers of each responsibly sourced diamonds and completed jewellery, together with veteran jewellery advertising guide Andrea Hansen of Luxe Intelligence, are in partnership with Woman Up, whose influential supporters embrace former First Woman of the U.S. Michelle Obama, actor Kate Hudson and model/actor/singer Cara Delevingne.

Having already made a six-figure company contribution to the Woman Up initiative, the jewellery model can be pledging 5% of all Girl Up Collection jewellery gross sales to assist the group’s applications, which since 2010, have been coaching and mobilizing ladies to be efficient advocates and brokers for world gender equality. As UNI Creation’s proprietor and CEO Ashit Parikh associated, “The Woman Up Initiative is based on the premise that when ladies rise, the world rises with them. We stand with each woman as a pressure for good in her neighborhood, and on this planet. We need to assist ladies cleared the path,” he continued, “in order that they acquire equal rights, develop particular person and neighborhood strengths that mix to create a greater world.”

Andrea Hansen is equally centered on making Girl Up Collection a catalyst for coaching extra succesful and extremely expert feminine thinkers, leaders and innovators. “On this period of on the spot gratification,” she defined, “jewellery has misplaced market share to non-public electronics and fleeting experiential luxurious, each of which have brief lifespans. High quality jewellery,” she ventured, “holds an everlasting emotional and intrinsic worth that stands the check of time. Attracting Gen Z and Millennial shoppers is essential and giving them jewellery to get enthusiastic about is essential. Girl Up Collection,” she asserted, “provides enjoyable, collectible designs that make an announcement in regards to the wearer’s private dedication to feminine empowerment, whereas concurrently supporting the trigger in a literal and tangible manner.”

Talking of literal and tangible results, prior to now 11 years, the Woman Up initiative has fostered the private and social improvement of 75,000 woman leaders in 120 international locations and all 50 U.S. states. Led by Government Director Melissa Kilby and her group on the United Nations Foundation, the initiative has raised greater than $27 million for ladies’ management applications and influence companions on the United NationsIn response to Kilby, “UNI Creation embraces our core values of neighborhood, and has remodeled these beliefs into jewellery items you’ll be able to put on. The Girl Up Collection is greater than a jewellery line. Each bit,” she asserts, “is symbolic of our motion, and highlights power, compassion, and togetherness. Each bit begins conversations about what Woman Up is and highlights the work of our younger leaders earlier than a phrase is ever spoken. That’s what makes the Girl Up Collection so particular.”

As Hansen defined, jewellery designs within the Girl Up Collection are knowledgeable by a latest data-driven worldwide survey of 14 to 19-year-old ladies known as Her GenZ World: Insights into the International Woman. (The research was created by BAVGroup, a Y&R consultancy, and inventive companion Berlin Cameron, in partnership with the Woman Up initiative’s board of Teen Advisors.) Performed in 5 languages, the venture queried ladies in the USA, United Kingdom, Colombia, Mexico, Spain, India, and China. Notably, the research reveals that globally, Gen Z ladies are motivated by social conscience and thus favor to purchase items from firms that take steps to enhance varied social circumstances. Extra compelling insights into the consciousness of Gen Z ladies embrace:

*65 % of them surveyed say that purchasing from manufacturers that give again to their neighborhood is necessary, whereas 72 % agree it’s necessary to purchase services or products from manufacturers which can be environmentally pleasant.

*81 % of ladies assume being given equal schooling in STEM as boys is necessary, but solely 42 % really feel they’ve equal entry

*68 % of Gen Z ladies agree that their technology has extra stress and anxiousness than earlier generations, but 49 % really feel they’ll simply entry high quality psychological well being sources of their communities.

Hansen famous that, “The UN’s “Her Gen Z World” analysis makes it clear how necessary it’s to younger ladies for manufacturers to offer again and to contribute in significant methods to the dialog about social points. “I’m an enormous believer in feminine empowerment,” she added, “and tying feminine empowerment to jewellery combines two of my best passions.”

To maximise the relevance of the Girl Up Collection’s type and substance, Hansen related the model with Hal Rubenstein, a founding editor of InStyle journal and the writer of six authoritative trend books, to function inventive inventive director for the jewellery vary. “What’s so thrilling in regards to the Woman Up Assortment’s modern design,” Rubenstein defined, “is the way in which we’ve linked jewellery to advocacy.” Main nationwide retailers comparable to Macy’s additionally again the Initiative: 18 items from the gathering can be found on the Macy’s website. This assortment consists of fantastic silver and yellow or rose gold. With retail costs starting from $35 – $900, the vary’s designs and worth factors will probably enchantment to feminine self-purchasers of all ages, and people shopping for presents. Many jewels within the line adorn all genders with appropriate type.

Comprising designs in sterling silver and fantastic gold that embody motivational symbols and phrases, the items are set with pink and blue sapphires, in addition to ethically sourced diamonds. The “Power Gems” assortment consists of bracelets fabricated from hand-cut, 6-7 mm beads of valuable and semi-precious gems comparable to ruby, sapphire, emerald, opal, amethyst, pearl, labradorite, turquoise, watermelon tourmaline and moonstone which can be unisex in enchantment.

Starting from $65.00 for a pink morganite bead and sterling Woman Up attraction bracelet to $530.00 for a 3 bracelet set gleaming with milky aquamarine for concord, blue sapphire for fact, and white moonstone for inspiration, the bracelets stretch to suit varied wrist sizes and may be worn alone or stacked. Three detachable sterling silver charms with set off clasps add that means. The Dove Charm with blue sapphires is for peace and understanding, the Coronary heart Talisman Allure with diamonds is for love and compassion and the Laurel Leaf Allure with diamonds symbolizes achievement. All charms have set off clasps to allow them to be worn with necklaces or on hyperlink bracelets. “My favourite items within the assortment are those that make the most of the dove,” mentioned Kilby. “The dove is so symbolic of Woman Up – representing unity, peace and neighborhood.”

Whereas the dove image animates many Girl Up Collection designs to convey peace and freedom for all, jewels within the form of laurel leaves reference the laurel brand of the United Nations Basis, in addition to Olympic laurels. Jewels within the form of planet earth symbolize unity and world consciousness, whereas star motifs encourage ladies to meet their potential by aiming excessive and reaching for the celebrities. A few of the most compelling items within the Woman Up Assortment embody the “Fearless Woman” image. This motif relies on the bronze sculpture of the identical identify that stands on the road outdoors the New York Stock Exchange constructing. Standing with each arms on her hips whereas confidently going through the world, the sculpture is woman energy incarnate, and so are the Woman Up Assortment’s Fearless Woman charms and pendant necklaces, together with necklaces that spell out, “Fearless”, “Woman Up” and “Fierce.”

The Girl Up initiative grew out of media mogul Ted Turner’s philanthropy. In September, 1997, Turner introduced his pledge of as much as $1 billion to United Nations causes by way of the creation of the United Nations Foundation (UNF). The UNF helps the targets and aims of the United Nations to advertise a extra peaceable, affluent, and simply world. UNF has recognized 4 core priorities: ladies and inhabitants, youngsters’s well being, the atmosphere, and peace and safety. These priorities are embodied within the symbols and messages of the Girl Up Collection.

Buyers and retailers can view the Girl Up Collection by visiting the website. The Digital Strive On characteristic permits anybody searching on their telephone or pill to strive on Girl Up Collection jewels digitally. They’ll even share the look with a pal or submit on social media. After viewing the jewels on their telephone or pill, they select an merchandise, choose “Strive it on” and comply with the prompts to place themselves within the body. Subsequent, they take a selfie or “seize” the image of the place they’d prefer to strive on the jewellery. The chosen merchandise is routinely positioned on their image. (Folks might must pinch the picture with their fingers or use their mouse to enlarge and transfer it across the photograph to situate it.) They’ll flip and spin the jewellery 360 levels to see it in all potential methods. Obtain the image— and it’s saved.

Though the Girl Up Collection appears destined to be successful for Christmas, Hanukah and Kwanzaa presents, the discharge of this Assortment additionally comes simply in time for International Day of the Girl Child, which falls on Monday October 11 this yr. This worldwide observance day declared by the United Nations was first celebrated on October 11, 2012. By retailing or buying items from the Girl Up Collection, individuals around the globe may also help assist ladies and younger ladies as they acquire useful information and expertise, create new alternatives for themselves, and thereby advance gender equality.