The much-anticipated Dior show for Men’s 2022 Collection was not what many expected it to be. On the drizzly evening of December 9, fashion’s It crowd descends upon West London’s Kensington Olympia in readiness to witness the return of the label’s first show in the English capital city since 1948.
Dior’s new collection by Artistic Director Kim Jones is inspired by Jack Kerouac, with the spotlight casted on the iconic author’s second novel and groundbreaking master piece: On The Road. In a bid to engage the crowd in his passion for antiquarian books, Jones also curated a pre-show exhibition of rare books with the help of Sammy Jay, Literary Specialist at London-based rare book dealers Peter Harrington. The runway, designed to look like a enormous copy of the On The Road manuscript, steadily unscrolled to fast-paced and impactful beats of the music in front of a star-studded audience.
“Kerouac actually wrote On the Road at precisely the same time, as Christian Dior was revolutionizing fashion and shocking people. So, it is kind of nice that this outsider perspective became so important with the Beat Movement.” The designer says.
There are a lot to take in from the new collection. A celebration of ceaseless imagination and new perspectives, models showed off looks from the Parisian fashion house infused with the unmissable, laid-back attitude of modern American sportswear.
Balancing the excellence of the atelier with the spirit of freedom, extraordinary amount of work and attention to detail has gone into the new collection. The quiet flamboyance and exquisite tailoring that’s signature to Dior has been uplifted with a flare of polished Americana college style together with a large dose of London’s street influence.
Unusually colorful and sparkly (sequin detailing can be seen sewn in chunky sweaters/knitted hats or simple framing dress shirts), Jones’ new collection unveiled a wild blend of silhouettes and textures that somehow seamlessly merged into a refreshingly new genre of looks that are alien yet incredibly alluring.
Quilted velvet jacket paired with oversized knitted sweater/shorts set; stripy festive sweater embellished with sequins underneath fitted blazer in earthy camel tone; slinky jersey top reminiscing the ’90s boybands loosely draping over corduroy pants in reflective, fluorescent green shade — there are a lot of elements to watch, not to mention a fleet of hiking style moccasins worn over grandpa brown socks, and fanny packs of a variety of fabric and leather textures.
“There’s a lot going on. It’s just like if you had a big suitcase when you went on a road-trip — packing, unpacking, mixing things up.” Jones says of the Fall 2022 collection, referring to his intention of merging things from different periods of the archive from round the time when Dior and Kerouac were both creating art — in fashion and literature respectively. The designer laughs: “I’d quite like to be on one [road trip] myself now.”
You can watch the Dior Men’s 2022 Show here.