Overview:
Haitian-American mannequin and content material creator Nehemie Pierre partnered with Korean magnificence entrepreneur Chul Park to launch wolGlow, a skincare model aimed toward ladies of colour. Their collaboration grew out of Pierre’s earlier modeling work for Park’s haircare model, Nutique, and a shared perception that deeper pores and skin tones stay underrepresented in components of the Okay-beauty market.
Nehemie Pierre first met Park Chul-kyun from the opposite facet of the digicam.
She had modeled for Nutique, Park’s haircare model, years earlier than she approached him once more in 2025 with a special thought. This time, Pierre was not in search of one other marketing campaign. She wished to speak about what she believed was lacking from Korean skincare.
As a Black lady and longtime client of Okay-beauty merchandise, mentioned she trusted the standard however typically didn’t see deeper pores and skin tones mirrored within the business’s advertising and marketing — or her personal issues, together with hyperpigmentation, dry patches and white forged from sunscreen, addressed in ways in which felt particular to her.
“From what I researched, there weren’t merchandise that catered to my skincare wants,” Pierre mentioned. That dialog with Park finally turned a enterprise partnership.
Earlier this summer season, Pierre and Chul-kyun launched wolGlow, constructing the model round a simplified skincare routine and Okay-Magnificence merchandise for girls of colour.
“Melanin-rich pores and skin has too typically been ignored in formulation, testing, and illustration,” he mentioned, including that wolGlow’s merchandise have been “designed to work in concord with deeper pores and skin tones.”
The merchandise are cruelty-free, and its PDRN serum is licensed vegan. PDRN is often derived from salmon or trout and is utilized in skincare merchandise marketed for hydration, soothing irritation and supporting pores and skin renewal; nonetheless, wolGlow says its components doesn’t include animal-derived PDRN.
Pierre mentioned the model’s packaging was designed with its supposed viewers in thoughts. The merchandise are available a light-weight, buttery yellow with chocolate-brown lettering, colours she mentioned have been chosen to enrich deeper pores and skin tones. The 4 merchandise are numbered within the order they’re meant for use, a part of the corporate’s effort to make the routine simpler to observe.
“Korean skincare can have between 15 and 20 steps in a single [routine]. For me, I get overwhelmed,” Pierre mentioned.
After asking family and friends about their skincare habits, Pierre mentioned she received related responses: “I don’t know what to make use of. I don’t know when to make use of it.”
The routine is supposed to be easy and straightforward to make use of, she mentioned, joking that she might be lazy about skincare herself. The merchandise include elements together with niacinamide, vitamin C and vegan PDRN, that are supposed to handle hyperpigmentation and dry patches — issues Pierre mentioned are frequent amongst ladies of colour.
The Haitian American content material creator targeted on mild skincare and merchandise that goal to restore the pores and skin barrier, hydrate the pores and skin, and handle scarring.
Along with their four-step each day routine equipment, wolGlow lately launched a each day smooth powder cleanser that prompts with water and a cooling hair serum – together with a scalp curler that enables the consumer to deal with their scalp instantly.
“All through this complete course of, we now have been intentional [about] various pores and skin tones, deliberately made for melanin-rich pores and skin,” Pierre mentioned. “We wished to create a lane for various pores and skin tones for males and for girls. I’ll proceed to make it my mission to advocate for us by means of this Okay-Magnificence line.”
Pierre mentioned she selected the Okay-beauty route over different choices due to the business’s ingredient requirements.
“Korean magnificence has surpassed French magnificence,” she mentioned. “What I really like about Korean magnificence is that their precedence is your wellness. Their precedence is ensuring that their merchandise should not affecting you as an individual, your organs, your pores and skin. They supply high quality elements.”